Data communication refers to the transfer of data from one device to another via the use of a transmission medium. It can be accomplished using wired media, such as twisted pair cable or coaxial cable or wireless media such as optical fibers or radio waves. The data needs to be encoded, encapsulated and transmitted by the device sending it then decoded and decapsulated at the receiver device. This process is similar to analog signal transmission, however, it is much more complicated and is focused on binary data (1s & 1s &).
Companies are making use of data communications to better share information with dispersed users. This can improve efficiency within their organizations. To make sure that inventory is aligned with demand and reduce waste, an automotive manufacturer required data to 6’000 untrained spare parts dealers scattered. This required communication over an internet network that wasn’t designed for data communications and the use of an app on mobile that was difficult to navigate for novice users.
Effective data communication starts with understanding the perspective of your audience on the data. It involves creating visuals that support the story, providing context-based information, and then articulating insights with a clear narrative. It also involves tailoring the content to the particular audience depending on their structure, technical proficiency and level of interest. Lastly, it involves pushing the boundaries of creativity to make data communication more impactful and memorable.